What you'll do

What we can offer you
At Specsavers, we know that to be your best and reach your full potential you need to work somewhere that will bring out your best. 

We pride ourselves on offering a workplace with a supportive, driven, flexible and inclusive culture. Which is why we’ve been accredited as a Great Place to Work for the last three years running, and listed as one of Australia’s Best Places to Work for 2023. 

Here’s a taste of just some of our perks: 

  • Quarterly bonus scheme
  • Two free pairs of glasses each year 
  • On-site free parking
  • Birthday leave, Volunteer leave and Paid Parental Leave
  • Health & Wellbeing programs 
  • Fully funded social club – provides a wide range of activities throughout the year

So, if you like the sound of working for a company that’s dedicated to improving the lives of both their staff and customers – we think you’d look good at Specsavers. 

The role & team
The CRM Manager role sits within Specsavers Marketing department, which comprises of roughly 70 members based in Melbourne and works collaboratively with a global brand function. Due to an internal promotion, we are now looking for an experienced CRM professional to join the team on a 12 month fixed-term contract. 

Reporting into the Senior CRM Manager, you will be responsible for developing CRM communication strategies to deliver on core KPI’s, increasing customer retention, re-activation and reducing churn for existing Specsavers customers. 

In this role, you will work with the marketing planning team, develop campaign briefs, work with designers and developers to execute CRM campaigns and utilise test and learn frameworks which optimise conversion, engagement and customer experience. 


This is a non-supervisory role, as the CRM Manager you will not have direct reports.


The skills we are looking for

  • Experience developing CRM strategy or in direct marketing, ideally within a comparable fast-paced environment working across eDM, SMS and direct mail (experience with mail houses is desirable) 
  • Demonstrated experience in executing direct CRM activity and reporting on CRM campaigns
  • Experience working in larger organisations including in a trade environment and experience working with large customer databases
  • Excellent attention to detail and data driven mindset
  • Stakeholder management skills 


About Us
Specsavers are rated the market leader for eye tests, the retailer of choice for contact lenses and one of the fastest growing hearing providers in Australia and New Zealand. We are on a continual mission to transform eye and hearing health by eliminating preventable vision loss and blindness, including Glaucoma and Diabetes, through improved prevention and early detection, as well as providing accessible and affordable hearing care. 

At Specsavers we believe a diverse, inclusive, and flexible culture enables our people to bring their whole selves to work and be proud of doing so. When it comes to flexibility, we understand that one size doesn't fit all. Our flexible working at Specsavers enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.

Creating a great place to work for our people is pinnacle to us and along with our Behaviours is at the core of everything we do. We like to think it’s a fun and positive place to work – why not have a look for yourself https://join.specsavers.com/au/department/support-office/    

Applicants for the role are required to have current working rights as per, relevant government legislation.

Is this you? Great!

Watch film