Ted Lasso Director Takes on New Specsavers ‘Should’ve’ Campaign ‘Airport’

We’re excited to launch our new ‘Should’ve Gone to Specsavers’ campaign with a spot called ‘Airport’. The spot was developed by our in-house agency, Specsavers Creative and directed by BAFTA and Emmy award-winning comedy director Declan Lowney, known for Ted Lasso and Father Ted.

Harnessing our signature humour, the ad introduces couple Greg and Ella who are about to go on vacation. Ella has an easy check in while Greg parks the car. Greg finally skids into the airport lobby with his wheelie suitcase and is now visibly cutting it close to make the departure.

Checking the departure board, Greg rushes frantically to catch his flight and we see him caught up in a few tricky situations. These include relatable moments like forgetting to empty a water bottle before going through security or trying to run along a moving walkway packed with people who are standing still.

It ends with Greg racing out onto the tarmac where the aircraft is being prepared for takeoff. We cut to a concerned-looking Ella who is already onboard, peering out of a window as she spots Greg. But will he manage to board the plane, or should he have gone to Specsavers?

View the new ad here: https://youtu.be/Ds2z6wqvGDQ

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