This is why you should apply according to your team! 
At Specsavers Data is King and Queen. We want data and insights to be fundamental in all decision making. You will be pivotal in supporting this agenda in the Customer Engagement team, and I am eagerly awaiting this role to be filled out, so that we can ignite our digital and ecomm tracks together with all your knowledge“. Anders Koefoed, Head of Digital 
What you’ll do? 
  • Create insights on customer profiles, segments and behaviors by exploring and analyzing customer data across all touchpoints and from multiple sources. 
  • Develop, execute, communicate and extract learnings on campaign results and key customer & database metrics
  • Analyze results for multichannel 1-1 campaigns and identify opportunities to improve effectiveness and share this with relevant stakeholders. 
  • Act as expert in customer data, segmentation and analytics; advice marketing colleagues about the use of data and databased insights. 
  • Act as data and analytics champion; develop frameworks, tools and processes to ensure that a test-based approach and analytical insights can be incorporated into and form the basis for key business decision making. 
  • Establish and manage frameworks for visualization and reporting of data and key insights to various stakeholders in the region. 
We’re a highly skilled and collaborative team with an ambition to take Specsavers’ marketing model to the next level. As a key member of the customer engagement team, you will be responsible for analysing customer data and campaign results across marketing channels as well as creating actionable insights for improving the customer experience and marketing performance. We have lots of data, and a strong tradition of using data across the organization, but there is much more we can do. We need you to help us connect our data in our journey towards a more customer centric marketing approach.  
Who you are? 
  • Hands-on experience with customer/marketing data analysis preferable from a large organization or a specialized agency. 
  • Experience with customer database analysis and digital and CRM campaign reporting 
  • Higher education in economics, econometrics, math or similar study. 
  • Experience with analysing data from both online and offline channels. 
  • Experience with SQL and PowerBI – or appetite to learn 
What you’ll get? 
  • Become part of an international team with friendly, smart, and passionate colleagues 
  • Enjoy a salary package matching your qualifications with a pension scheme, health insurance, free eye care vouchers and subscription to Headspace and much more 
  • Keep on developing in your role with free access to plenty of online learning offers, passionate colleagues, an individual Personal Development Plan that aligns with your talent and ambitions, and lots of responsibility! 
  • Lots of flexibility to ensure a good work/life balance  
  • Great coffee, lots of laughs, table tennis tournaments, regular birthday treats, exciting Christmas parties, virtual Friday quizzes, and much more 
Ticks all your boxes? Then apply today! 
To apply, kindly send us your CV using the button below. Leaving an application letter is optional since we’d rather see your application fly in than take up your time, but we would love to know why this role would get you up in the morning. So please apply as soon as you can! 

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Har du spørgsmål eller ønsker du blot mere information om dette job?
Du kan altid kontakte Head of Customer Data & Measurement, Alexander Witt

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