Spread your magic on our Employer and Clinical branding campaigns!

At Specsavers/Louis Nielsen, we’re dedicated to making eye and hearing care accessible to all. As pioneers and a global leader in innovative technologies, we help people optimise their vision and hearing. We foster your expertise, welcome you into a supportive family, and propel your growth. Grounded in our collaboration, curiosity, courage, and compassion values, we strive to challenge the status quo and invite you to team up with us. 
To strengthen our Employer & Clinical branding team’s campaigns, we’re searching for a Campaign- SoMe- Platform superstar to join our team, working within our Northern Europe region.
What’s the job about?
The Specsavers/ Louis Nielsen brand is our greatest asset. To ensure that this - alongside our vision -remains consistently executed and communicated to the industry and future employees, we need you to join our team! As part of the daily operation of all Employer and Clinical branding campaigns, you’ll work with all five Northern European markets for both stores and offices. You’ll be supporting the agenda for all paid campaigns to ensure that we reach relevant, potential employees who are not yet engaging with us. We work hard to ensure that our communication stays relevant, on-brand, professional, and consistent with our employer and clinical brand. You’ll work closely with the Campaign Manager, our recruitment teams, and the rest of our Employer & Clinical branding team and stay up-to-date with latest tools, trends and best practices in paid social media.
Your new workday will consist of many exciting tasks, for example:
  • Contributing to planning and executing the campaigns plan targeting all our target groups (potential employees)
  • Identifying and planning the purpose/scope and channel strategy
  • Acting as the coordinating contact point and project lead regarding preparation, production, and traffic management plans 
  • Act as subject matter expert for all levels within Northern Europe making sure that relevant information is shared between the relevant teams 
  • Responsible for managing and optimizing our paid media planning, benchmarking to KPI’s, and continuously improving our data and reporting setup and procedures
  • Ongoing development and optimization of the paid social media plans: targeting, budgeting, testing on all owned platforms
Here we grow, develop, and have fun
We’re a highly skilled and collaborative team with an ambition to take Specsavers’ employer & clinical brand to the next level. We like to get involved, learn from each other, and have fun together. 
Our team operates both on-site at our Copenhagen support office and embraces hybrid work, offering flexibility. Currently, we’re deeply involved in an exciting project and have just launched our first always-on awareness campaign and your contributions to continue our new approach are crucial. The team shares a strong passion for delivering spectacular projects and having fun while doing so – and enjoys the occainssionaly team breakfast, lunch and team days. Join us in this stimulating environment where work and play go hand in hand. As our new Campaign Specialist, you’ll work at our NESO office in Nordhavn. Our new office features many collaborative spaces and a stunning rooftop terrace with breathtaking city and harbour views.
  • Join our global team of friendly, talented, and passionate colleagues. Enjoy a competitive salary package with perks such as pensions, health insurance, free eye care vouchers, and more.
  • Grow in your role with free access to online learning, monthly one-on-one discussions with your manager, personalised development plans, and increased responsibility.
  • We offer a fun work environment with great coffee, laughter, table tennis tournaments, birthday surprises, holiday celebrations, virtual Friday quizzes, and more.
Your qualifications
We value more than just qualifications. Embracing our core values is as crucial as fitting the role itself. On top of that, you can recognise yourself in the below requirements: 
  • Excellent command of English, both written and spoken 
  • Solid understanding of the process to deliver a campaign from brief to production to a live campaign
  • Experience setting up, monitoring and adjusting campaigns in various business managers
  • Thorough understanding of social media and online platforms
  • Experience with project management in all phases of campaign planning and production 
  • Experience with analysis and reporting of social media performance data (e.g. in Google Analytics, Power Bi, Brandwatch etc.)
  • Have a proactive and collaborative approach
  • Possess a natural sense of urgency
  • Great at managing stakeholders 
  • Have a sharp eye for details
Your development
Within 3 months, you will:  
  • be onboarded to the team, Specsavers and your responsibility areas 
  • learn about the scope of our campaign strategy and your role in the the planning and executiong of it
  • get acquainted with your local and regional stakeholders 
Within 6-12 months, you are:  
working dedicatedly on mulitple campaign projets with multiple stakeholders
ensuring that our existing campaigns are running smoothly and in accordance with our targets
the go-to person regarding paid social media planning
Insights from Manager
“We are on an exciting journey with our paid campaign efforts. We have just launched our new awareness employer branding campaign which is inspired by our founders’ philosophy. And are excited about developing this area of the business in the coming years.” -Kristina Bølling, Head of Employer & Clinical Branding
Ticks all your boxes? Then apply today
To apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible.
Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment. 
If you’re interested in learning more about the incredible team you’ll be joining and our shared goals as a family business, visit our pages: This is who we are, and This is what we do. 
Diversity & Inclusion at Specsavers
Specsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor.
In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building.

Any questions?

Do you have questions or simply want more information on this role? Feel free to contact Campaign Planner, Mathias Poulsen

Mathias Poulsen
Campaign Planner

About Specsavers

It’s 1984, on the small Channel Island of Guernsey, when the optometrist couple Doug and Mary Perkins lay the foundation of their new optical company. They revolutionised the market by offering affordable glasses to everyone.

Specsavers Northern European Support Office is one of the Best Workplaces

Awards are worth a thousand words – so we’re incredibly proud that our NESO office in Copenhagen is awarded the number 10 best workplace in Denmark! More than 95% of our colleagues genuinely feel our support office is a great place to work.

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