What’s in it for you?
As our new Customer Journey Manager, you will become an essential part of the CRM team within our Northern European Marketing department. Working closely together with stakeholders across our different markets, you will take on an international role, where you will get a chance to make your mark on Specsavers’ customer journey and further strengthen our retention program. Working in Specsavers, you will also get the following perks:
- Join a smart, passionate, and confident team with colleagues from many nationalities
- No two days will be the same in our fast-moving, international and dynamic matrix environment
- Opportunity to travel around Europe when required, and meet colleagues from other parts of the Louis Nielsen/Specsavers business
- Great coffee, lots of laughs, regular birthday treats, spectacular dinners, salary package matching your qualifications with a pension scheme, health insurance, and other staff benefits
- Be part of a business which serves a major impact on the future of eye and hearing care
What you’ll do
As a key member of the CRM team you will be responsible for evolving our CRM activities by optimizing existing journeys as well as suggesting and implementing new segmented and value adding journeys. You are also responsible for supporting the rest of the CRM team in transforming CRM from a channel activity, to an approach that maximizes customer retention across touchpoints. More specifically, your main tasks will be to:
- Develop and grow the CRM program by evaluating consumer data as well as suggest areas of improvement in the business’s CRM campaigns, which will drive better results in consumer acquisition and retention
- Operationalise and roll out programs/campaigns across marketing channels based on a newly finalized customer journey mapping project
- Own and develop future iterations of our newly created customer journey map, as well as manage the continuous implementation of new initiatives
- Work with digital and customer data colleagues to establish segmentation and data activation requirements
- Support an inquisitive culture based on a test and learn approach to ensure ongoing optimisation
Who you are
In the role as Customer Journey Manager you need to be able to navigate in a complex organisation, dealing with stakeholders on all levels. You are able to think strategic, tactical and operational, and will through your strong communication skills be able to sell ideas and initiatives across the organisation. You will need to be fluent in English and preferably also one or more Scandinavian languages. In addition, you must match the following qualifications:
- Experience developing and implementing CRM strategies founded in data and insights, to drive customer retention marketing activities
- Genuine passion for CRM and understanding of how data and digital channels can help build relationsships with customers resulting in increased sales and improved customer loyalty
- Understand how greater personalization of content, through marketing automation can improve conversion and increase CLTV
- Proven ability to deliver a project successfully start to finish, from initiation to getting the desired results
- Relevant degree level education
Is this you? Great!
We’d love to hear from you. To apply, send your application using the button below. We’re on the lookout for the right person to join us as soon as possible, so please apply with your CV and Cover Letter, and you’ll hear from us soon. If you have any questions regarding the position, you are welcome to contact Head of CRM, Kathrine Rasmussen at kathrine.rasmussen@specsavers.com.
