Unique role for a hands-on marketeer!

Are you looking for a role where you can use your marketing skills and business sense to help Specsavers shine on the high street? And where you are involved in defining the marketing way forward for our e-commerce business? Are you supportive of our mission to make affordable eyecare accessible for everyone?
Your role
In this role, you’ll drive the execution of Local Growth opportunities, defined by our highly skilled Store Operations team. You’ll also be responsible for the development and implementation of marketing activation packages. You will also support the wider marketing team and act as back-up where possible.
  • Represent our Dutch Marketing team within our Local Marketing/Growth community
  • Planning and execution of local marketing activities, incl. store (re)openings, rebrands or relocations
  • Planning, managing and booking appropriate media and materials in support of local marketing campaigns
  • Analysis of results, definition of best practices and implementation of learnings.
In this role you will be member of the NL Marketing Optics team (consisting of 4 persons in total), working closely with Local Growth Manager and partners.
Together, we are responsible for supporting our 143 stores and web shop with effective marketing-communication activities throughout all channels, so think of search advertising as well as creation of point-of-sale materials. You will also be in close touch with your colleagues from the Northern European Support Office in Copenhagen. And you will for sure exchange experiences and ideas with your counterparts across the region on a regular basis. 
Here we grow, develop, and have fun
As our new Marketing Activation Planner, you’ll become an integral part of the dynamic Marketing team, collaborating closely with talented colleagues. Our team boasts an impressive experience in the field, with some members having dedicated many years to Specsavers while others bring fresh perspectives.
Our team operates both on-site at our office in Maarssen and embraces hybrid work, offering flexibility. Currently, we’re deeply involved in refining our local marketing activities where your role as Marketing Activation Planner is crucial. 
Beyond work, we know how to have a good time. The team shares a strong passion for food, sports and fun, and we often engage in friendly competitions to keep the energy flowing and create a fun and vibrant atmosphere. Join us in this stimulating environment where work and play go hand in hand.
  • Join our global team of friendly, talented, and passionate colleagues. Enjoy a competitive salary package with perks such as pensions, free eye care vouchers, and more.
  • Grow in your role with free access to online learning, monthly one-on-one discussions with your manager, personalised development plans, and increased responsibility.
  • We offer a fun work environment with great coffee, laughter, table tennis tournaments, birthday surprises, holiday celebrations, and more.
Your qualifications
  • Marketing Education and/or experience
  • Understanding of the digital media landscape
  • Fluent in Dutch and with great communication skills (writing, translating)
  • Analytical skills
  • Commercial experience, preferably in retail
  • Experience in marketing planning & execution
  • PowerBI, Excel
Your development
Within 3 months, you will:  
  • Be onboarded and understand our way of working
  • Gain understanding of the (business) value of the local approach 
  • Support the deliveries within the defined activity calendar
Within 6-12 months, you are:  
  • Advising our store partners on local store activities
  • The expert in the field of on- and offline media buying on local store level
  • Shaping the plans for next year, based on insights and analysis
Further development:
  • We have a strong focus on your personal development plan to make sure that your competencies and skills continue to be best in class
  • You can choose a career path within Specsavers you perceive as your personal journey
  • You can grow professionally in an organisation that recognises your skills and personality.
This is why you should apply according to your team!
‘This is your unique chance to combine your marketing skills and entrepreneurship within a worldwide family-owned company that has a meaningful mission at its heart.’
Ticks all your boxes? Then apply today
To apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible.
Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment. 
If you’re interested in learning more about the incredible team you’ll be joining and our shared goals as a family business, visit our pages: This is who we are, and This is what we do.
Diversity & Inclusion at Specsavers
Specsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor.
In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building. 


Heb je vragen of wil je gewoon meer informatie over deze baan? Je kunt altijd contact opnemen met Head of Marketing, NLD; Truusje Wijsman

NLD; Truusje Wijsman
Head of Marketing

Over Specsavers

In 1984 legden Doug en Mary Perkins, beiden optometrist, op het Engelse Kanaaleiland Guernsey de basis van een nieuw optiekbedrijf. Een ware revolutie binnen de optiekmarkt van toen: betaalbare brillen van goede kwaliteit voor iedereen.

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