Are you passionate about public relations? Would you like to help us transform eye health? Do you have the ability to develop, manage and execute a PR plan that will support the growth of our brand and business? If so, we have a very exciting position for you at Specsavers as our Public Relations Manager for Sweden.


As our Public Relations Manager you will be the sole person in the Swedish PR department, however, you will receive support from our PR agencies as well as our Northern European Support Office. Furthermore, you’ll be able to spar with your peers in the four other Northern European countries (Denmark, Norway, Finland and the Netherlands), who are rolling out the same strategy. You’ll also be able to use your in-country peers as sounding boards. The exciting part about this position is that you’ll be solely responsible for leading the PR efforts and implementing the Northern European strategy in Sweden such as our ‘Transforming Eye Health’ and ‘Love Glasses’ initiatives. In general, our biggest focus is on educating consumers on why eye health is so important.


Help build and protect our brand
As our Public Relations Manager, you will have the opportunity to help build and protect the brand and culture of a strong family-owned company with a solid focus on business opportunities and volume.
You’ll be responsible for adapting the regional PR strategies and executing them in Sweden with support from the PR agency and your PR Director. You’ll also manage and build a close relationship with the media both locally and nationally, as well as trade organizations and specialized press magazines to enhance the perception of the Specsavers brand. In general, your key responsibilities will be:

  • Taking care of the regional PR strategy and adapting it for Sweden
  • Ensuring strong PR coverage for the brand in Sweden
  • Managing the PR agencies in a very effective manner and optimize the PR budget
  • Managing the delivery and execution of national PR campaigns
  • Providing local PR support to stores
  • Cooperating with Recruitment around employer branding and reporting on key performance indicators
  • Performing regular media monitoring (SOV, AVE) and board reports
  • Social media management
  • Collaborating with the Northern Europe Support Office and the PR Director on various projects

The role will require occasional travel in the Northern Europe region.


Experienced and passionate
We are in search of an experienced and passionate Public Relation Manager, who has a positive attitude and holds the ability to work in a matrix structure. Since every day is different and will present a number of opportunities and challenges, we are in search of a person with a true ‘can do’ attitude to influence and collaborate at all levels. To be taken into consideration, we are in search of someone with:

  • A degree in Public Relations, Marketing or Communications
  • 5-8 years of working experience from an international company
  • Strong consumer PR experience
  • Professional proficiency in written and spoken English

As our Public Relations Manager you will report directly into the PR Director for Northern Europe.


Are you ready to help transform healthcare on the high street?
Fantastic! We would be delighted to hear from you. To apply send your application to us using the link below. We’re on the lookout for the right person to join us as soon as possible, so please apply and you’ll hear from us soon. For questions around the recruitment process, please contact Senior Talent Acquisition Partner, Marianne Selch at
+45 51563792.


About Specsavers
Life is for living. That’s why our smart, passionate and fun-loving team at Specsavers have made it our mission to help as many people as possible receive accessible eyecare and audiology. Now, having been industry leaders in technology and service, we’re entering a new era providing accessible healthcare on the high street.
Let’s make a difference, together.

Great Place to Work Logo Sweden

Specsavers Sverige Àr ackrediterad av Great Place to Work!
LÀs mer om utmÀrkelsen i vÄr nyhetsartikel.

Är du den vi söker?

Kontakta oss

Har du funderingar eller frÄgor om detta jobb?
VĂ€lkommen att kontakta Heather Murphy

Tillsammans blir vi bÀttre.

Bli en av oss
Om Ansvar Din profil
Se filmen