Developing modern marketing expertise across our teams

The strength of our Customer Relationship Management (CRM) is vital in enabling us to deliver first-class customer experience and communication. We already do a great job with our recall driving, but a global programme, named Project Jump! was initiated to reshape how we deliver CRM by exploring how we can efficiently and effectively extract maximum value from our multi-channel customer data.

At Specsavers, we are passionate about supporting our colleagues to be the best they can be by giving them access to some of the greatest learning and development programmes on offer. Which is why in September 2021 we partnered with EConsultancy, to help us develop modern marketing skills and capabilities across our marketing team.

Over 90 colleagues from CRM, Digital Data and Analytics teams globally joined in and attended four virtual workshops about upskilling in priority areas, followed by a practical case study on live marketing opportunities. In teams, they had to work together to identify and present innovative solutions. Everyone also had access to a learning portal, Springboard, which was a space to share and apply resources as well as a training platform to distribute knowledge and skills more widely.

Chief Marketing Officer Peter Wright says ‘This has been an incredible project. We’ve seen fantastic commitment and engagement from participants and organisers alike. I’ve particularly appreciated seeing the teams from across all regions come together for the first time, building a dynamic, collaborative community that will only strengthen over time. The outcome has been loads of great ideas that we can implement to help grow the business, and a world-class team to deliver them – truly a win-win for Specsavers.’

Development in this area has not only built consistency in modern marketing expertise across the teams, but has also led to stronger internal networks, greater collaboration, and fantastic career paths. Congratulations to all involved!

Do you want to join a team that cares about your self-development as much as you do? Then look no further, check out our latest opportunities here.

‘I’m a big believer in self-development and what I have loved about project Jump! was being able to contextualise the learnings in the world of Specsavers.’
Samantha Ferreri, Senior Marketing Manager (ANZ) 

‘I’ve really felt like part of a global team, looking to make a difference. The fact that Specsavers is helping us to improve and hopefully develop into an award-winning team is a fantastic commitment and empowers us to want to achieve something truly great.’
Nicola Taylor, Senior Marketing Manager (UK) 

‘This programme helped me to step back from my day-to-day environment that involves responding to a lot of ad-hoc questions. It taught me how to think more strategically and use an out-of-the-box approach when searching for solutions.’
Joyce ten Broeke, Lead CRM Manager (Netherlands)

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