CRM Manager - 12 month FTC - Join Specsavers

What you'll do

CRM Marketing Manager

12 month FTC 

Nottingham area ideally or home based



We are passionate about our people.  At Specsavers we support our colleagues to be the best they can be, and we have a strong legacy of growing our talent from within, developing a strong pipeline of talented individuals with the skills and capabilities that we need, now and in the future.  During our continued growth, we will see further job opportunities over the coming year.

We are looking for a CRM Manager to join our award-winning marketing team to support the delivery of market-leading, customer-centric campaigns.  Specsavers is undergoing a revolution in marketing with a shift from producing communications to delivering customer experiences through a wide-ranging CRM and digital transformation programme.


The Role

As CRM Manager, you’ll be responsible for the execution, optimisation and monitoring of multi-channel CRM campaigns and regular communication programmes.   Our campaigns include both acquisition and retention initiatives, business to business, and business to consumer, covering a broad range of direct media, including direct mail, email and mobile.


In addition, you will:

  • Be responsible for the day-to-day management and execution of targeted CRM campaigns.
  • Brief campaigns to the technical developer team, to ensure accurate selection of target audience, segments and variable content placement.
  • Manage ongoing campaigns to ensure campaigns/programmes hit required deadlines.
  • Be responsible for running and adhering to campaign workflows and customer selection, ensuring a high level of accuracy and proactively developing and evolving these processes for continuous improvement.
  • Tracking and monitoring of expenditure and budgets.
  • Working with the CRM agency or The Agency (Creative), brief in content changes for CRM campaigns.
  • Day to day management of 3rd party providers including briefing data services agencies, print & fulfilment houses.
  • Monitoring trends and ongoing performance and where appropriate, communicating
  • changes to key stakeholders.


The Experience

  • Experience in a Marketing/CRM role
  • Experience in delivering multi-channel data-driven campaigns using marketing automation tools such as Adobe Campaign
  • Analytical approach and concise ways of working
  • Good project management and planning skills 
  • Good understanding of GDPR requirements
  • Able to work at pace with sometimes multiple priorities hitting tight deadlines
  • Inquisitive nature and drives for continuous improvement 
  • Good analytical skills with ability to navigate through complexity & ambiguity


The other bits….

We believe in rewarding our people for their hard work so have a great mix of benefits and opportunities for you to give you the recognition you deserve.  We offer a competitive salary and comprehensive benefits package including two bonus’.   We are a strong believer in flexible working and will consider a hybrid role allowing you to work between home and office.  


Our people ambition is to be the place we are all proud to belong. We want all our colleagues to feel listened to, included, valued, and motivated. To help start us on this journey networks and communities are being established by our colleagues across Specsavers so far, we have PRISM which represents our LBGTQ+ community, MenoTalk to help support and drive our menopause in the workplace agenda and Empowered Together, our women’s network that is in place to rally for women’s equality in and out of work and help instil confidence in women and EmbRACE to provide a voice for minority ethnic colleagues, as well as raise awareness of why it’s important to have diversity of thought in the workplace and promote racial equality.


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