Location: This role which requires at least 3 days on-site at our office in Burnaby and up to 2 days remote per week.
Salary: $95,000 - 103,000
Actual compensation within the range will be based on experience. We also offer quarterly variable compensation package (bonus) + benefits
About Specsavers
Welcome to Specsavers - where we're not just about eyewear and eyecare, we're a purpose-driven organization committed to changing lives through better sight. Ranked as the 11th Best Workplace™ in Canada and 16th Best Workplace™ in the world by Great Place to Work®, we take pride in our optometrist-owned business model, providing quality eyecare and affordable eyewear to Canadians across the country.
Our journey began 40 years ago in the UK, with visionary optometrists Doug and Mary Perkins. Today, we support over 2,700 healthcare businesses, passionately caring for more than 44 million patients and customers worldwide.
At Specsavers, we believe that access to quality eyecare should be a right, not a luxury. That's why we go above and beyond to transform the eyecare experience in Canada. With our advanced clinical equipment and an extensive range of affordable and high-quality eyewear, we're here to make a real difference in the lives of our customers.
But that’s not all - we're also dedicated to fostering a positive, inclusive and supportive work culture. We strive to create an environment where our partners thrive while benefiting from the collective support and resources of our dedicated teams.
If you're passionate about making a difference, providing incredible care, and being part of a values and purpose-driven organization, join us on our journey to revolutionize the way Canadians experience eyecare. Together, we can change lives through better sight.
What You’ll Do
At Specsavers, we believe in making a difference where it matters most—right in the heart of our communities. As our Marketing Manager (Activation & Trade), you’ll be the driving force behind campaigns that bring our brand to life in communities across the country. From new store launches to national campaigns, you’ll help us connect with customers in ways that are meaningful, memorable, and measurable.
What you’ll be doing:
- Leading the planning, execution, and evaluation of multi-channel marketing campaigns—from in-store to inbox, from social to sponsorships.
- Championing effective marketing executions that drive store traffic and sales, not just brand awareness.
- Collaborating with Operations, Marketing, and agency partners to deliver campaigns that are insight-led, locally relevant, and nationally aligned.
- Ensuring every campaign element—from POS to paid media—is on-brand, on-budget, and on-point.
- Analysing campaign performance and competitor activity to optimise results and spot new opportunities.
- Acting as a brand guardian, reviewing and refining localised materials to ensure consistency and clarity across all touchpoints.
- Being the go-to for store marketing queries—supporting stores with timely, effective solutions that reflect local needs and national strategy.
- Managing a toolbox of marketing assets and templates to empower stores and streamline delivery.
- Keeping a close eye on budgets and invoices to ensure every pound spent works hard.
What you’ll bring:
- Marketing experience in a retail or agency environment.
- A degree in Marketing, Communications or Business.
- Proven experience managing multi-channel campaigns—from strategy to execution to post-campaign analysis.
- Strong project management skills and the ability to juggle multiple priorities with ease.
- A sharp creative eye and the ability to write clear, compelling briefs.
- Excellent stakeholder and relationship management skills—you’re collaborative, empathetic, and solutions-focused.
- A commercial mindset and a passion for delivering measurable results.
- Flexibility to travel to stores when needed (including occasional overnight stays).
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Our Fellow ‘Speccies’ Enjoy
- Generous vacation allotment and 1 paid volunteer day
- 1 extra paid day off and an eyecare voucher on your birthday
- RRSP matching
- Quarterly performance bonus
- Healthcare spending account
- Health and dental benefits effective on your first day
- Team and company social events
Behaviours We Value
Collaborative: We work together as one Specsavers to deliver our purpose
Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
Compassionate: We care, support, and help each other
Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term
We hope that in applying with us, you value these things as well!
Our Hybrid Work Model
Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.
Equal Opportunity Employer
At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.
Accessibility and Accommodations
We are committed to creating an inclusive and accessible workplace. If you require accommodations at any stage of the application or interview process, please let us know. We will work with you to meet your needs and ensure a fair and equitable experience.
#LI-KS1 #LI-Hybrid #LI-Marketing
