Location: This hybrid role requires 3 days on-site at our Burnaby, BC office and 2 days remote per week.
Welcome to Specsavers – where we’re not just about eyewear and eyecare, but about changing lives through better sight. Ranked the 11th Best Workplace™ in Canada and 16th globally by Great Place to Work®, we’re proud of our optometrist-owned model that delivers high-quality, accessible eyecare for every budget.
Founded 40 years ago in the UK by visionary optometrists Doug and Mary Perkins, Specsavers has remained privately owned since day one. Today, we are a $7.8 billion global business with over 45,000 colleagues across more than 2,700 retail optical locations.
In Canada, our support office is based in Burnaby, BC. Since entering the market in 2021, we’ve been scaling rapidly, now with nearly 250 locations nationwide. With advanced clinical equipment and a wide range of affordable, high-quality eyewear, we’re transforming the way Canadians experience eyecare.
If you’re passionate about making a difference and want to be part of a values-driven organization, join us as we continue to grow. Together, we can change lives through better sight.
What You’ll Do
The Senior Marketing Manager will manage impactful Trade & Activation marketing initiatives that drive business growth. Lead & develop a high-performing team of marketers, fostering a culture of accountability, creativity, and continuous improvement.
Key Responsibilities
- Lead, mentor, and inspire a team Marketing Managers through regular performance reviews and personalized career development plans.
- Partner with the Head of Marketing, Trade & Activation to manage Specsavers Canada Trading Calendars. Collaborate cross-functionally with Product, Finance, Operations, Agencies, and broader Marketing teams to ensure strategic alignment and maximize impact across all trade initiatives.
- Oversee the development and execution of Trade & Activation national and local campaigns, new store launches, and partner engagement activations.
- Demonstrate deep expertise in delivering results within a fast-paced retail environment. Analyze campaign performance to identify insights and optimize tactics that improve ROI, customer engagement, and conversion.
- Establish standardized workflows and repeatable planning frameworks for national & local campaigns, store launches, local marketing activities that enhance local community presence and drive short-term sales.
- Apply a strong understanding of both foundational marketing principles and modern marketing theory to Trade Marketing strategies at local and national levels.
- Act as a guardian of the Specsavers brand, ensuring clear, consistent, and customer-facing communications that reflect the brand’s tone of voice—warm, knowledgeable, and down-to-earth.
- Remove roadblocks and coach the team in their interactions with store partners, regional managers, and marketing stakeholders. Ensure marketing plans are insight-driven and responsive to feedback.
- Manage budgets, timelines, and agency/vendor relationships to deliver projects on time, within scope, and to a high standard.
- Monitor competitor activity and analyze campaign performance against business targets to uncover opportunities and trends that boost store traffic, bookings, and activations.
What We’re Looking For
- 8+ years of marketing experience in trade, retail, or shopper marketing within a retail or agency environment—ideally supporting a global or national brand
- Proven leadership experience in managing and developing high-performing teams
- Strong strategic thinking and project management skills, applied with initiative, proactivity, and accountability
- Experience supporting franchise or joint venture businesses from a head office perspective is highly regarded
- Excellent communication skills with the ability to write compelling briefs, influence stakeholders, and evaluate creative assets
- Agile multitasker with a collaborative mindset and strong organizational skills, thriving in a fast-paced retail environment
- Data-driven approach with a passion for innovation, execution, and continuous improvement
Compensation: $105,000 - $125,000 base salary, plus quarterly bonus, profit sharing, and benefits. Actual compensation will be determined based on experience
Speccies’ Benefits
- 4 weeks of vacation and 1 paid volunteer day
- 1 extra paid day off and an eyecare voucher on your birthday
- RRSP matching
- Quarterly performance bonus
- Profit sharing program
- Healthcare spending account
- Health and dental benefits effective on your first day
- Team and company social events
Behaviours We Value
- Collaborative: We work together as one Specsavers to deliver our purpose
- Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
- Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
- Compassionate: We care, support, and help each other
- Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term
We hope that in applying with us, you value these things as well!
Our Hybrid Work Model
Experience the best of both worlds. At Specsavers, we embrace a hybrid approach that balances in-office collaboration with the flexibility to work from home. We come together in office three days a week to connect, innovate, and keep our culture thriving.
Equal Opportunity Employer
At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.
Accessibility and Accommodations
We are committed to creating an inclusive and accessible workplace. If you require accommodations at any stage of the application or interview process, please let us know by contacting us at careers.ca@specsavers.com . We will work with you to meet your needs and ensure a fair and equitable experience.
