CRM Executive

What you'll do

What we can do for you 

At Specsavers, we know that to be your best and reach your full potential you need to work somewhere that will bring out your best. We pride ourselves on offering a workplace with a supportive, driven, flexible and inclusive culture. 

Which is why we’ve been accredited as a Great Place to Work for the last five years running, and for the second year running, listed as one of Australia’s Best Places to Work for 2024! 

Here’s a taste of just some of our perks: 

• Quarterly bonus scheme 

• Two free pairs of glasses each year 

• On-site free parking 

• Birthday leave, Volunteer leave and Paid Parental Leave 

• Health & Wellbeing programs 

• Fully funded social club – provides a wide range of activities throughout the year 

So, if you like the sound of working for a company that’s dedicated to improving the lives of both their staff and customers - we think you’d look good at Specsavers. 

 

The role & team 

The CRM (Customer Relationship Management) Executive role sits within Specsavers world-renowned Marketing department, which works collaboratively with a global brand function. Reporting to the Senior CRM Manager, you will drive customer loyalty to the Specsavers brand by developing and executing targeted communications for existing customers. Your efforts will focus on re-engaging as many previous Specsavers customers as possible through cost-effective CRM activities such as direct mail, email, and SMS. The goal is to achieve both short- and long-term business objectives, increase profitability, foster brand growth, and market share. 

 

In this role you will: 

• Understand the broader ANZ CRM Annual Plan and assist in the implementation of the CRM activity plan for the year. 

• Support the execution of the clinical (Recall) and Trade marketing communications to existing customers – including planning, briefing, and collaborating with a range of internal and external stakeholders. 

• Work with CRM analytics to develop customer insights, report post-campaign results, and evaluate campaign ROI to optimise performance and future effectiveness 

• Collaborate with Adobe Campaign developers to ensure CRM briefs are understood and to learn about workflow processes and their impact on campaigns outcomes. 

• Continually contribute to the monitoring and evaluation of campaigns to ensure effectiveness and continuous improvement of CRM activity. Help support how we communicate success and insights to the broader marketing team and business. 

We’re seeking an energetic, self-motivated individual to join our dynamic, collaborative, and vibrant team. The ideal candidate will be passionate about driving team success and contributing to our social and engaging work environment. This role is fast-paced and diverse, offering ample opportunities for personal growth, learning, and career advancement. We value our people and are committed to providing a supportive and rewarding workplace.  

At Specsavers, we believe in adopting a hybrid approach to support our people and the future of work. When not working from an alternate location, you will be based at our support office in Port Melbourne. 

 

 

What we are looking for 

• Demonstrated experience as a Marketing/ CRM professional with relevant experience. 

• Retail related experience is preferred but not essential 

• Have an analytical mind set with the ability to read, review and respond to customer behaviour to drive campaigns 

• Have experience working on briefs, defining and challenging them, while showcasing your attention to detail and commitment to the process. 

• Possess a strong customer service focus and a high level of interpersonal skills with the ability to build strategic working relationships with a diverse range of people. 

• Have a positive can-do attitude with excellent organisational and time management skills. 

• Have a high attention to detail and the ability to work to budgets and deadlines. 

• Be an enthusiastic and genuine team player. 

 

About Us 

Specsavers are rated the market leader for eye tests, the retailer of choice for contact lenses and one of the fastest growing hearing providers in Australia and New Zealand. We are on a continual mission to transform eye and hearing health by eliminating preventable vision loss and blindness, including Glaucoma and Diabetes, through improved prevention and early detection, as well as providing accessible and affordable hearing care. 

At Specsavers we believe a diverse, inclusive, and flexible culture enables our people to bring their whole selves to work and be proud of doing so. When it comes to flexibility, we understand that one size doesn’t fit all. Our flexible working at Specsavers enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life. 

Creating a great place to work for our people is pinnacle to us and along with our Behaviours is at the core of everything we do. We like to think it’s a fun and positive place to work – why not have a look for yourself https://join.specsavers.com/au/department/support-office/ 

Applicants for the role are required to have current working rights as per, relevant government legislation.