Design devotee wins competition to meet Viktor and Rolf

Colleagues from our Dutch store in Zeist, Suus and Wendie at the Viktor and Rolf launch party.

09/09 2019 - Stores

Design devotee wins competition to meet Viktor and Rolf

Suus, who works in the Specsavers store in Zeist, in the centre of the Netherlands, was the lucky winner of a competition to meet iconic Dutch design duo Vicktor&Rolf at the launch event for their exclusive international collaboration with Specsavers.

To scoop this fabulous prize, we asked store colleagues in the Netherlands to record themselves as they described how they would create high energy and buzz to launch the new Viktor&Rolf Vision frames in store. The winner was able to invite a colleague to join them at the event.

“The whole approach towards the launch event was great! Attending such an event was a real treat! My excitement only grew even more. The whole launch and storytelling were amazing, and the location was beautiful. It was a friendly reception and a stunning collection. I was really looking forward to seeing the new frames. The three limited-edition frames* really got my excitement going.”

Dutch designers Viktor and Rolf pose with Suzanne and Wendie from Specsavers. Two women smile at the camera. A woman tries on sunglasses Two women pose in front of Viktor&Rolf poster

Suus and Wendie mingle with other VIPs at the launch event.

“In my role, I need to keep an overview of what’s happening and deliver the best service to our customers. As Fashion Merchandiser, I advise customers and dispense glasses. I can’t wait to present these frames to our customers,” continues Suus.

“Even before the launch event, the first communication on the Viktor&Rolf Vision collection already got me very curious because of how the three limited-edition frames arrived in the store,” explains Suus. Back in July, as preparations for the exclusive Viktor&Rolf Vision launch event were well underway, our collaborative colleagues in the Support Office in Maarssen, lent a hand wrapping up the limited-edition frames ready to send out to stores. 

Woman holds gift-wrapped box in front of a table filled with ribbon, while two women wrap boxes in the background. Two ladies tie bows around wrapped boxes. Man and woman pack boxes on a table tennis table. Man bends to tie a ribbon around a gift wrapped box while two women wrap boxes behind him.

A very stylish collaboration. Colleagues in our Support Office in the Netherlands, packing the limited-edition Viktor&Rolf Vision frames ready to distribute to stores.

“I’ve been working for Specsavers for two and a half years now. It is my first role within optics. I started with Specsavers as a Sales Employee and moved into the Fashion Merchandiser role later on. I would tell people to join Specsavers because it is a beautiful company to work for with lots of development opportunities,” reflects Suus.

*Three limited-edition Viktor&Rolf Vision frames are available exclusively for the Dutch market.

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  • On 27 August 2019, the Viktor&Rolf international collection launched at the Waldorf Astoria Hotel in Amsterdam. Among the guests were André van Duin, actress Monic Hendrickx, actress Yootha Wong-Loi-Sing, model Jessie Jazz Vuijk, actress Moïse Trustfull, fashion journalist Fiona Hering, stylist Bastiaan van Schaik, fashion journalist Cécile Narinx and stylist Danie Bles. Model and DJ Valentijn de Hingh provided the tunes.
  • The new Viktor&Rolf Vision collection will be exclusively available in all Specsavers stores from 2 September 2019.
  • Three limited-edition frames are available exclusively for the Dutch market.
  • View our LinkedIn post about the event. Follow Specsavers and be sure never to miss out on updates.
  • Read our Press Release (in Dutch) to find out more about the new range and launch event.
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