A milestone of care and accessibility: 150 stores

Why do we make eyewear affordable?

The high cost of prescription glasses and lenses can be prohibitive for many. Affordable eyewear is a necessity. This is one of the ways we’ve chosen to make a meaningful difference as a privately-owned company. It stems from our owners, optometrists Doug and Mary Perkins, who believe that eyecare and eyewear should be available to everyone.

Our ability to provide high-quality eyewear at accessible prices is a result of our vertical integrated supply chain. We own and operate our frame and lens production process, which means we can keep an eye on quality assurance while cutting down costs for our customers. Our teams are always focused on providing excellent products at a price point that suit virtually any lifestyle.

We care for our people

At the heart of our operation are the people who make it all happen – dedicated local business owners, a network of independent optometrists, opticians, eyecare consultants, and support teams who ensure that every patient and customer receive the best care and service possible.

As a joint-venture partnership, we back our business owners to take pride in fostering a supportive and inclusive work environment where their team members can thrive and pass that positive experience onto the people they care for. Every business owner has the opportunity to grow their own business to create an asset for their future while contributing to the larger goal of expanding access to quality eyecare and eyewear in Canada.

We have a place for you to belong

As we continue to grow locally, we have space for you to grow with us. We’re excited to continue increasing awareness on the importance of eye health and expanding our reach to serve even more communities who rely on optometrists and opticians for their eyecare needs.

For us, this milestone is just one step in a larger mission: to provide Canadians with access to accessible, quality eyecare and eyewear. It’s about more than just growing a business and our people – it’s about making sure that no one is left behind when it comes to their eye health.