Lead B2B for Specsavers in Northern Europe

At Specsavers, we’re dedicated to making eye and hearing care accessible to all. As pioneers and a global leader in innovative technologies, we help people optimise their vision and hearing. We foster your expertise, welcome you into a supportive family, and propel your growth. Grounded in our collaboration, curiosity, courage, and compassion values, we strive to challenge the status quo and invite you to team up with us.

To strengthen our Northern Europe Trading team, we’re searching for a Head of B2B to lead and grow our corporate sales strategy across five markets, unlocking new opportunities and driving sustainable business growth.

Your role

As Head of B2B, Northern Europe, you will be accountable for driving and growing the B2B business across the region. In close collaboration with the Director of Growth Opportunities Trading, Northern Europe, you’ll take lead in developing and delivering the B2B strategy, overseeing day-to-day operations, and supporting the B2B teams across our five markets.

This role offers significant opportunity to scale B2B sales—both by securing new strategic contracts (business-to-business and business-to-government) and by expanding relationships with existing corporate partners.

Your key responsibilities include:

• Develop and lead the B2B strategy across all Northern Europe markets, tailored to each country’s specific opportunities in collaboration with senior regional leaders.
• Oversee daily operations and provide inclusive leadership for local B2B teams, supporting their development and ensuring delivery of professional, high-quality services.
• Drive commercial growth by identifying new revenue streams, vertical markets, and strategic corporate opportunities.
• Manage stakeholder collaboration, including internal teams (marketing, store operations, technology, purchasing, legal, product) and external agencies or manufacturers to support successful B2B delivery.
• Champion brand protection and compliance through proactive risk management and awareness of local laws and regulations.
• Enhance marketing and PR efforts in collaboration with specialists to grow our corporate presence and visibility.
• Ensure systems and platforms are current and aligned with business needs in partnership with technology teams at both regional and group levels.
• Support cross-functional collaboration on projects aligned with the Northern Europe Annual Plan, ensuring the B2B strategy integrates seamlessly across functions.

In this role, there will be regular travel to each of the markets, making sure to stay close and connected to the different countries and support the local teams. This is expected to be 5-10 times per year.

Your new team

As Regional Head of B2B, you’ll report directly to our Director of Growth Opportunities Trading, Northern Europe and play a key role in shaping the future of our B2B strategy across the region.

Currently, we’re deeply involved in exciting growth and transformation projects—from expanding our corporate partnerships to elevating the role of B2B in supporting our store network. Your leadership will be crucial in turning strategic opportunities into real, measurable impact, working across five markets to drive collaboration, innovation, and sustainable business growth.

You’ll work at our Northern Europe support office in Nordhavn, Copenhagen Our office features many collaborative spaces and a stunning rooftop terrace with breathtaking city and harbour views.

• Join our global team of friendly, talented, and passionate colleagues. Enjoy a competitive salary package with perks such as pensions, (health insurance), free eye care vouchers, and more.

• Grow in your role with free access to online learning, monthly one-on-one discussions with your manager, personalised development plans, and increased responsibility.

• We offer a fun work environment with great coffee, laughter, table tennis tournaments, birthday surprises, holiday celebrations, virtual Friday quizzes, and more.

Your qualifications

We’re seeking a strategic and collaborative leader with a passion for driving growth and building strong cross-functional relationships. You bring a balance of commercial acumen, communication skills, and the ability to lead across markets in a fast-paced, evolving environment.

To excel in this role at Specsavers, you might meet the following requirements:

• A university degree in business, sales, or marketing – or equivalent practical experience in retail or sales
• A strong understanding of the retail landscape and customer-focused growth strategies
• Strong leadership experience, with a track record of inspiring and guiding teams across different markets
• Proven ability to develop and deliver end-to-end business plans that drive measurable growth
• Experience in building broad, effective networks—both regionally and within a wider organisational structure
• A collaborative approach, with the ability to lead through influence and drive results via virtual teams
• Excellent communication and interpersonal skills, enabling you to build trusted relationships at all levels
• A logical and analytical mindset, comfortable navigating complexity and exploring varied solutions

Your development

Within 3 months, you’ll:  

• Be onboarded and build your network within Specsavers NE.
• Gain understanding of the role, the expectations and the company.
• Support/work on delivering on the functional elements in the annual plan.

Within 6-12 months, you:  

• Run the business and have functional responsibility.
• Understand the strategic direction and the functional plans to enable it.
• Can be the go-to-person for all things related to B2B.
• Deliver on the expected results.

Further development:

• We have a strong focus on your personal development plan to make sure that your competencies and skills continue to be best in class
• You can choose a career path within Specsavers you perceive as your personal journey.
• You can grow professionally in an organisation that recognises your skills and personality.

Curious to learn more? Then apply today

To apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible.

Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment.

We review CV’s and call in for interviews continuously and in standard, our recruitment process consists of a screening, 2-rounds of interviews including a personality assessment feedback.

If you’re interested in learning more about the incredible team you’ll be joining and our shared goals as a family business, visit our pages: This is who we are, and This is what we do.

Diversity & Inclusion at Specsavers

Specsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor.

In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building.