Specsavers Named Most Trusted Optometrist for Fifth Year Running

Specsavers has once again been named the Most Trusted Optometry brand in Australia and New Zealand by Reader’s Digest Magazine as part of the 25th Annual Most Trusted Brands survey.

Voted by Australians and New Zealanders for the fifth year running (2020 – 2024), Specsavers is recognised as the brand that consumers trust the most for their eye health.

Dr Ben Ashby, Specsavers Clinical Services Director ANZ commented, “We’re thrilled to have been recognised as the most trusted optometry brand in Australia and New Zealand. Specsavers is committed to providing our customers with a mix of greater choice, high quality, accessible and affordable eye and hearing care. Receiving such great feedback in this prestigious consumer survey is a fantastic reminder that we’re on the right track and something we’re really proud of.

We know that customers turn to us for expert eye care, provided by local, highly qualified optometrists. We’re proud to be a brand that can be trusted to consistently deliver the best health outcomes to all our customers.

From our store Partners to team members in stores and support offices around Australia and New Zealand, every Specsavers team member has played an important role in building this trust with our customers.”

Specsavers Audiology Australia was also recognised for the ‘Highly Commended’ award in the ‘Hearing Services’ category for the third year running, and Specsavers Audiology New Zealand listed as ‘Highly Commended’ for the second time in 2024.

Tom Craw, Specsavers Managing Director Audiology said, “We’re thrilled to have been recognised as a ‘Highly Commended’ Hearing Services brand in both Australia and New Zealand.

We’re committed to delivering hearing care with the same high-quality expertise and unbeatable value for money that Specsavers has long been known for. Receiving such great feedback in this prestigious consumer survey is a fantastic reminder that we’re delivering on our commitment.”

The annual Reader’s Digest survey of Most Trusted brands is based on independent market research which brings together consumer opinions on leading brands across 68 categories in Australia and 67 in New Zealand. With the survey now in its 25th year, a total of 4300 Australians and 1800 New Zealanders of a mixed demographic were asked to rate their levels of trust in well-known brands.

A complete list of Australian winners is available on the Reader’s Digest website here.

The New Zealand winners list can be found here.

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