Brand Communications Lead
ContractTypeAndDuration
Full Time, Permanent
The role
This vacancy has now expired. Please see similar roles below...
Ready to lead one of the UK’s most loved and long-standing brand campaigns “Should’ve Gone To Specsavers” as well as it’s Hearing and Home Visits awareness and consideration campaigns?
As a Brand Communications Lead, you’ll be at the heart of steering brand, audio and home visits campaigns across all marketing channels. You’ll work closely with channel specialists within the marketing department, the Creative Capability Hub, and several third-party agencies, including PR, social, and media agencies. You’ll transform business strategies into exciting marketing activities that shine across broadcast, PR, and social channels.
Promoting a “one brand approach,” you’ll inspire marketing colleagues and wider business stakeholders to drive multi-category activities. You’ll plan across product areas, brief teams and agencies, and manage campaign and content production to ensure our content and campaigns are bold, on-brand, and deliver the unique Specsavers impact. Innovation is key, you’ll take the lead in the marcoms space, especially across digital channels, ensuring our content is well-targeted and creatively engaging.
Strategizing is a big part of the role. You'll define the role of brand communications in delivering always-on and campaign activity across through-the-line channels. Using audience and industry insights, previous learnings, and data, you’ll inform channel effectiveness. You’ll make sure plans are fully integrated and through-the-line, maximising broadcast, PR, and social assets. You'll also set and manage the budget for brand awareness and consideration activities across audiology, working with finance and other marketing teams.
You'll oversee managers' briefing requirements for agencies and the Specsavers creative hub, ensuring key deadlines and expectations are met. You'll lead the sign-off on content, identify areas of concern or risk, and provide solutions to the Head of Brand Communications. Your dedication to excellence is clear as you incorporate key learnings and insights into planning, activation, and media strategy. You'll continuously innovate and explore new creative approaches to keep engagement and attention high.
You'll bring tons of experience in marketing communications, a solid background in social media, PR and broadcast, and a talent for compelling storytelling. Your expertise with third-party agencies and ability to stay ahead of industry trends, audience behaviours, and competitor activities are key. Your project management and stakeholder management experience skills will shine, driving success and collaboration across the teams while analysing data and insight to measure performance. Your knowledge and experience of the marketing digital landscape means you can deliver campaigns that push innovation to the next level and captivate the audience.
This role involves frequent travel across the UK and Guernsey for team meetings, shoots and working with partners.
Please note for the UK this will be home based unless close to an office in Nottingham or Whiteley and Guernsey will be office based.
This role closes on 22nd April 2025: however, we may close the advert sooner if we get inundated with high-quality applications. So don’t delay your application, apply now – you’ll be glad you did.
Key information
Location
Remote
- Marketing, Creative & PR
- Permanent
Apply by
22nd April
Related jobs
Salary
Up to £46,000 Dependent on Experience + bonus and benefits
Location
St. Andrew’s, South West & Channel Islands, Guernsey
Contract Duration
Fixed Term Contract
Area of Interest
Marketing, Creative & PR
Locations
Guernsey
Description
Ready to turn vision into reality – and make every campaign unforgettable? At Specsavers Creative, our mission is simple: to inspire people about our brand and the value we bring to their lives. The C
Reference
sf-82364-3
Expiry Date
01/01/0001
Salary
Up to £46,000 Dependent on Experience + bonus and benefits
Location
Whiteley, South, United Kingdom
Contract Duration
Fixed Term Contract
Area of Interest
Marketing, Creative & PR
Locations
Whiteley
Description
Ready to turn vision into reality – and make every campaign unforgettable? At Specsavers Creative, our mission is simple: to inspire people about our brand and the value we bring to their lives. The C
Reference
sf-82364-2
Expiry Date
01/01/0001
Related jobs
Salary
Up to £40,000 depending on experience
Location
Camborne, South West & Channel Islands, United Kingdom
Contract Duration
Permanent
Area of Interest
Contact Lens Optician
Locations
Camborne
Description
Specsavers in Camborne are looking for a new Contact Lens Optician. On the back of substantial and on-going growth, we’re seeking an ambitious and talented Contact Lens Optician to join our dynamic te
Reference
sf-81762-1
Expiry Date
01/01/0001
Salary
Competitive
Location
Camborne, South West & Channel Islands, United Kingdom
Contract Duration
Permanent
Area of Interest
Optometrist
Locations
Camborne
Description
Position: Optometrist Location: Camborne, Cornwall Salary: Excellent salary depending on experience Working hours: Full or part time hours Experience level: You must be a GOC registered Optometrist Sp
Reference
sf-81761-1
Expiry Date
01/01/0001
Salary
Up to £30,000 depending on experience + £5,000 joining bonus (terms apply)
Location
Bodmin, South West & Channel Islands, United Kingdom
Contract Duration
Permanent
Area of Interest
Dispensing Optician
Locations
Bodmin
Description
Whether you’ve just qualified or already have experience and looking for a new challenge, our Dispensing Optician role could be just right for you. As long as you’re a friendly face with buckets of p
Reference
sf-81758-1
Expiry Date
01/01/0001
Salary
£75,000 package + £10,000 joining bonus
Location
Weymouth, South West & Channel Islands, United Kingdom
Contract Duration
Permanent
Area of Interest
Home Visits Optometrist
Locations
Weymouth
Description
Ready to take your skills on the road? As a domiciliary optometrist at Specsavers, you can do just that. You’ll be driving our services to the doorsteps of the nation, providing eye care to the peopl
Reference
sf-81675-1
Expiry Date
01/01/0001

Author
Lesley McKinnon
Author
Lesley McKinnon