As our Marketing Activation Planner, you’ll drive the execution of Local Growth opportunities including store re-openings as defined by the Store Operations team. You will work with development and implementation of marketing activation packages to support partners in achieving the business KPI’s. On top you’ll support the National Planning Manager and support activities where needed.  

Your primary tasks and responsibilities include, but not be limited to:   

• Planning and execution of local marketing campaigns in view of store (re)openings, rebrands or relocations 

• Planning, managing and evaluating appropriate media and materials in support of local marketing campaigns, in close cooperation with Local Growth Manager and partners 

• Shape local activation calendar to support local store visibility 

• Help develop concepts that reflect our brand ambitions 

• Represent NL Local Marketing within NE Local Marketing/Growth community 

• Initiate and coordinate marketing activities together with National Marketing Planning Manager  

In the role of, you’ll report directly to the Head of (Optics) Marketing in Netherlands, Truusje Wijsman. Occasional travel within country and region is to be expected in the role. 

Your new team 

As the Marketing Activation Planner, you’ll become an integral part of the energetic marketing-team, collaborating closely with talented colleagues in store and support office. Our team boasts an impressive collective experience of over 50 years in the field,) with some members having dedicated many years to Specsavers while others bring fresh perspectives. Our team operates both on-site at the country support offices and embraces hybrid work, offering flexibility.  

Currently, we’re deeply involved in an exciting brand communication trajectory where your role as Marketing Activation Planner is crucial. Beyond work, we know how to have a good time. The team shares a strong passion for sports like football, cycling and tennis and we often engage in friendly competitions to keep the energy flowing and create a fun and vibrant atmosphere. Join us in this stimulating environment where work and play go hand in hand.  

As our new Marketing Activation planner, you’ll work at our Dutch support office in Maarssen. Our office features many collaborative spaces and a central location for public transportation.  

On top, you will when joining Specsavers get to.: 

• Join our global team of friendly, talented, and passionate colleagues. Enjoy a competitive salary package with perks such as pensions, free eye care vouchers, and more. 

• Grow in your role with free access to online learning, monthly one-on-one discussions with your manager, personalised development plans, and increased responsibility. 

• We offer a fun work environment with great coffee, free lunch every month, laughter, table tennis tournaments, birthday surprises, holiday celebrations and more. 

Your qualifications 

We’re seeking a curious and collaborative new colleague to join our team. Being a team player and flexible is highly important in this role, as is bringing a customer-centric, thriving with flexibility while having a commercial mindset is highly valued in this role.  

In addition, we would like to see that you have: 

Essential  

• Education within Marketing (Bachelor or Master’s level)  

• 2-3 years’ experience from similar position with marketing responsibilities 

• Experience navigating in the digital media landscape and curious to learn an evolve knowledge base 

• Strong communication skills both verbal and in writing in both Dutch and English 

• Natural analytical mindset and approach supported by structure and being organized 

Desirable: 

• Experience from working in a retail organisation 

• Experience marketing planning & execution 

• Knowledge of Power BI and comfortable user of excel 

Your development 

Within 3 months, you’ll:   

• Be onboarded and engage in our Welcome to Specsavers induction program, incl gaining instore experience  

• Understand the way Specsavers Support Office enables store partners to successfully run their businesses  

• Support/work on store re-openings and other special events 

Within 6-12 months, you: 

• Run local marketing activities 

• Understand the Specsavers mission and the way we incorporate it in our work 

• Can be the go-to-person for the Local Growth Manager with whom you will closely collaborate 

• Contribute to distinct projects in the field of local marketing 

Further development: 

• We have a strong focus on your personal development plan to make sure that your competencies and skills continue to be best in class 

• You can choose a career path within Specsavers you perceive as your personal journey. 

• You can grow professionally in an organisation that recognises your skills and personality. 

Curious to learn more and want to join? Apply today 

To apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible. 

Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment.  

We review CV’s and call in for interviews continuously and in standard, our recruitment process consists of a screening, 2-rounds of interviews including personality assessment feedback.  

If you’re interested in learning more about the incredible team you’ll be joining and our shared goals as a family business, visit our pages: This is who we are, and This is what we do.