Specsavers Clinches Most Trusted Optometry Brand Title for the Seventh Consecutive Year

Specsavers has once again secured its place as the Most Trusted Optometry Brand in both Australia and New Zealand, as recognised by Reader’s Digest Magazine in the 26th Annual Most Trusted Brands survey.

This marks the seventh consecutive year (2020–2026) that Australians and New Zealanders have voted Specsavers as the brand they trust most for their eye health needs. The win highlights the continued confidence consumers have in the brand's commitment to delivering high-quality, accessible, and affordable eye care.

Dr Ben Ashby, Clinical Services Director ANZ, expressed pride in the recognition:

“We’re thrilled to have been named the most trusted optometry brand in Australia and New Zealand for the seventh year running. Specsavers is committed to providing our customers with a mix of greater choice, high-quality, accessible, and affordable care. Receiving such fantastic feedback from this prestigious consumer survey is a great reminder that we’re on the right path – and it’s something we’re truly proud of.”

Dr Ashby added that trust is built from the ground up:

“Our customers rely on us for expert eye care delivered by highly qualified local optometrists. Being consistently recognised in this way shows we’re making a real impact. Every Specsavers team member – from our store Partners to support office staff – plays a vital role in earning and maintaining the trust of our customers.”

The Reader’s Digest Most Trusted Brands survey is conducted through independent market research, gathering the views of 4,300 Australians and 1,800 New Zealanders across a wide demographic. Respondents are asked to rank brands they trust most across 68 categories in Australia and 67 in New Zealand.

For the full list of 2026 Australian winners, visit the Australian Reader’s Digest website.

For a full list of the 2026 New Zealand winners visit the NZ Reader’s Digest website.