Marketing & Community Engagement Co-ordinator

Part time Marketing and Community Engagement Lead

Hours: 3 days a werek or 5 days at reduced hours circa 24 hrs per week.

Salary: up to £30,000 per annum pro rata

Location: Barry

Status: 12 months fixed term contract

Role Purpose

To drive business growth and strengthen community presence by developing partnerships, managing local outreach, creating engaging marketing content, and identifying PR opportunities. The role combines strategic relationship-building with hands‑on marketing delivery, social media management, and support for customer-facing operations.

Key Responsibilities

Community Engagement & Partnerships

Build and maintain strong relationships with local groups, societies, community organisations, and care establishments.

Attend external meetings, visits and events as a representative of the business.

Manage relationships with care homes.

Build and strengthen relationships with local Specsavers stores.

Research and identify new organisations, influencers, introducers and community partners that can support business growth.

Liaise via phone, letters, email, social media and in-person visits to promote services and build trust.

Marketing, Social Media & PR

Create, plan and publish compelling social media content aligned with brand guidelines.

Manage social media pages, including engagement, enquiries and monitoring analytics.

Proactively identify PR opportunities within both the business and the community.

Collaborate with the team to source positive stories, case studies and community impact content.

Track performance of marketing activities and identify new opportunities for growth.

Events & Outreach Delivery

Plan and coordinate community events such as coffee mornings, talks, spectacle MOT visits and care‑home sessions.

Liaise with partners to ensure events run smoothly, with clear follow-up actions.

Develop new ideas for outreach initiatives that raise brand awareness and support business objectives.

Internal Collaboration

Work closely with the Senior Leadership Team on marketing, communication and relationship‑building activity.

Skills & Experience

Essential

Excellent communication and relationship‑building skills.

Experience in community engagement, business development, events, or social media roles.

Confident presenting and networking in a range of professional settings.

Strong organisational skills, proactive approach, and ability to work independently.

Ability to represent the business professionally and build trust with diverse groups.

Desirable

Experience identifying PR angles or drafting basic content.

Familiarity with care‑home environments or community health settings.

Comfort analysing simple engagement metrics to inform decisions.

Success Measures (KPIs)

Growth in community partnerships and care‑home engagement.

Quality and number of successful events delivered.

Social media reach, engagement and consistency of posting.

Number and quality of PR stories identified and progressed.

Contribution to local marketing strategy.

Increase in market share.

Marketing and Community Engagement Lead – Job advert – Part time

Are you a natural connector who loves building relationships, organising meaningful events and creating engaging social content? We’re looking for a proactive and community‑minded Marketing and Community Engagement Lead to help us grow our presence and strengthen our impact across the local area.

What you’ll do:

Build strong partnerships with community groups, societies, and care homes.

Represent the business at meetings, visits and local events.

Plan and deliver outreach activities including talks, coffee mornings and spectacle MOT sessions.

Manage our social media channels, creating content that reflects our values and engages our audience.

Spot great PR opportunities and help share positive stories from both our patients and our team.

Strengthen relationships with local Specsavers stores.

What you’ll bring:

Experience in marketing, community engagement, events or business development.

A confident, friendly approach to networking and relationship building.