Ready to sprinkle some magic on our global marketing content? The Product Marketing & Content team are about creating and sharing stories that make our products and services shine for customers and colleagues, driving awareness, consideration, and activation.
As a Senior Content Marketing Manager – 12-month FTC, you’ll collaborate with regional marketing and product teams worldwide, as well as in-house and external content creators. Your mission is to create and manage content that aligns with Specsavers brand and objectives. You’ll spot content opportunities, make sure our content hits the mark for our global audience, all while leading a team of content experts. Plus, you’ll optimise our global content marketing strategies, including content governance and ways of working.
As our content guru. you’ll design, manage and execute a content marketing plan that meets the needs of our markets across the globe. Overseeing the production of top-notch content in various formats, you’ll engage different audiences throughout their journey with us. Working with internal teams and external agencies, you’ll make sure our content is compelling, accurate and optimised for every channel.
But that’s not all, you’ll also oversee the creation and management of product-related data and assets, making sure key stakeholders can find and use them easily. By teaming up with regional and global teams, you’ll create content performance data and analyse metrics to keep refining our strategies. You’ll manage third-party brand asset refreshes, develop and optimise the content function and conduct content audits.
You’ll lead innovative content marketing that push the boundaries, from immersive storytelling experiences to cutting edge digital content strategies. Image working on content that bring new products to market for customers or developing content that see us rank at the top of google.
To be the best in this role, you’ll need experience in developing and executing successful content marketing plans at scale, experience leading large-scale production shoots and a deep understanding of SEO, social media and digital marketing content.
This role closes on 6th March 2025: however, we may close the advert sooner if we get inundated with high-quality applications. So don’t delay your application, apply now – you’ll be glad you did.
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