Our brand is one of our most important assets, and it’s vital that we can confidently and accurately measure how we are growing and strengthening the brand across our regions.   

As Senior Insights Manager, you will lead and manage our newly implemented Brand Health Tracker and Marketing Campaign Evaluations across all our regions globally, which include region UK/ROI (UK, Republic of Ireland), Northern Europe (Denmark, Finland, Netherlands, Norway, Sweden), ANZ (Australia, New Zealand), and Canada. 

You will be responsible for overseeing the management of how we measure and monitor our brand and evaluate our campaigns across the regions, including potential for optimisation of our processes.

 
Responsibilites will include: 

• Lead and develop our Brand Health Tracker across regions, covering optics and audiology 

• Manage relationships with our global research agency for brand tracking and campaign evaluation 

• Ensure high-quality analysis and actionable insights from brand and campaign data 

• Drive continuous improvement of the Brand Health Tracker based on stakeholder feedback and business needs 

• Evaluate marketing campaigns to identify performance trends and strategic learnings 

• Collaborate with regional and local teams to align insights reporting and strategic input 

• Provide insights to support annual strategy reviews across markets 

• Stay ahead of industry trends and drive innovation in health measurement 

You will report to our Head of Insights Northern Europe who works out of the Specsavers office in Copenhagen, Denmark, but many of the team colleagues and stakeholder in the Insight Capability Hub are based in the UK and Australia. Experience with working in a global organisation across time zones is therefore desirable. Some travel within Northern Europe and to the UK can be expected, typically limited to a few visits per year. 
 

Your new team 

As Senior Insights Manager, you’ll become an integral part of the new Insight Capability Hub (ICH). ICH’s purpose is to champion and support customer centricity and data driven decision making across the business through a globally connected insight function. Alignment of brand tracking processes across the regions is a key element in making this a success. 

Supporting the regional customer journey teams and other capability hubs we’re responsible for helping colleagues turn insight into actions and ultimately making better decisions by understanding optics and audiology consumers and categories better than anyone else.   

You’ll work at our Northern Europe support office in Nordhavn, Copenhagen. Our office features many collaborative spaces and a stunning rooftop terrace with breathtaking city and harbour views. We offer flexible and hybrid working options to support a healthy work-life balance. 

• Join our global team of friendly, talented, and passionate colleagues. Enjoy a competitive salary package with perks such as pensions, (health insurance), free eye care vouchers, and more. 

• Grow in your role with free access to online learning, monthly one-on-one discussions with your manager, personalised development plans, and increased responsibility. 

• We offer a fun work environment with great coffee, laughter, table tennis tournaments, birthday surprises, holiday celebrations, virtual Friday quizzes, and more. 

Your qualifications 

We’re looking for someone curious and commercially minded — someone who can turn complex research into clear, actionable insight and manage multiple priorities with confidence. To thrive in this role at Specsavers, you should bring: 

• Proven expertise in quantitative market research, particularly in brand and campaign tracking 

• Strong project management skills, with the ability to handle multiple projects and deadlines effectively 

• Excellent stakeholder management, including experience working with senior leaders and external research agencies 

• A sharp eye for insight, able to turn data into clear recommendations that influence strategy 

• Strong communication skills — confident presenting and writing in English 

• Solid skills in PowerPoint and Excel for reporting and storytelling 

On a more personal level, being structured and solution-focused is a real advantage in this role, helping you navigate a fast-paced and evolving environment. 

Your development 

Within 3 months, you’ll:   

• Be onboarded and meet your Insight Capability Hub colleagues, get introduced to key internal stakeholder and have extensive introduction with our external brand and campaign tracking agency 

• Gain understanding of the Brand Health Tracker and Campaign Evaluation approaches and become confident with the tools 

• Start working with the Brand Health Tracker and Campaign Evaluation data and provide input to the development of a user-friendly dashboard  

• Get a thorough introduction to the different regions and countries we operate in within optics and audiology 

Within 6-12 months, you: 

• Run the Brand Health Tracker and Campaign Evaluation together with your colleague in Melbourne 

• Understand the industry we work in, our strategy, our approach to brand management and how the Brand Health Tracker and Campaign Evaluation adds value to the business globally 

• Can be the go-to-person for all questions related to Specsavers’ brand tracking and campaign evaluation 

• Deliver business critical insights to support strategic as well as tactical projects 

• Will start seeing new possible applications for the insights you’re working with 

Further development: 

• We have a strong focus on your personal development plan to make sure that your competencies and skills continue to be best in class 

• You can choose a career path within Specsavers you perceive as your personal journey 

• You can grow professionally in an organisation that recognises your skills and personality 

Curious to learn more? Then apply today 

To apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible. 

Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment.  

We review CV’s and call in for interviews continuously and in standard, our recruitment process consists of a screening, 2-rounds of interviews including a personality assessment feedback.  

If you’re interested in learning more about the incredible team you’ll be joining and our shared goals as a family business, visit our pages: This is who we are, and This is what we do.